The OPTIMISE programme, developed by the LEAP team at the University of Oxford, is a nine-week online course designed to help adults in the UK to reduce their meat consumption. This initiative is grounded in scientific research and aims to support healthier lifestyles and a more sustainable environment.
How Does It Work?
The programme is divided into three phases:
Week 1: Baseline Monitoring
- Track your usual meat intake to understand your starting point.
Weeks 2-5: Active Reduction
- Set specific goals to reduce meat consumption.
- Daily logging of meat intake.
- Receive personalized feedback and tips.
Weeks 6-9: Maintenance
- Focus on sustaining the new eating habits.
- Continued support and resources to reinforce changes.
Why Should You Participate?
- Health Benefits: Reducing meat intake can lower the risk of chronic diseases such as heart disease, type 2 diabetes, and certain cancers.
- Environmental Impact: Lower meat consumption helps reduce greenhouse gas emissions, conserves water, and protects land resources.
About LEAP
LEAP (Livestock, Environment, and People) is a research program at the University of Oxford focusing on the impact of meat consumption on health and the environment. The team at LEAP aims to provide evidence-based recommendations to promote sustainable diets and improve public health.
Programme Details